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DON’T GET YOUR KNICKERS IN A TWIST!

 

DOES ALL WINE TASTE THE SAME? YOU BE THE JUDGE!

 

I recently posted an article entitled The “Judgment of Princeton” (to read that article click here [1]).  This was an account of a recent blind tasting of New Jersey wines vs. French wines. A friend also sent me a recent article featuring the Judgment of Princeton. It was from a June 13, 2012 posting on The New Yorker magazine blog written by Jonah Lehrer and entitled “Does All Wine Taste the Same?” (to read that article click here [2]). 

Here are some highlights from that article: 

My friend who sent the article also commented that all such reports about tasting wine fail to mention one crucial element: memory. I completely agree. In order to perceive how a wine should taste you need to be able to remember how it has tasted in the past. If you have never tasted the wine before or if you can’t remember, then you at a further disadvantage to try to guess what it is, but not to know if you like it or not.

The Bottom Line: People’s ability to taste varies tremendously. The perception of taste is also influenced by what you see and what you know or what think you know which includes your memory and recall. That’s why a number does not mean much. It is one subjective opinion based on many factors which may or may not be based on the ability to taste, knowledge, or recall. It is, in fact, that such opinions are likely to be many as there are tasters. The results of many studies and tastings like the ones mentioned here confirm these facts. So if you don’t agree with a number, don’t get your knickers in a twist. You really don’t need a number. Drink What You Like & Like What You Drink! (to see my article on this click here [5])

In Vino Veritas,Sig

John Tilson