STORAGE, STORAGE, STORAGE!

In real estate, it’s location, location, location. In wine it’s storage, storage, storage. You see in real estate, for no matter how bad the building, location wins over development because a better building can always be built. Whereas, a poor location will not support a great building, and may not support a building at all. In wine it’s storage where even mediocre wine will be better if stored properly. And, even great wine will be ruined by poor storage.